Social media sites like Facebook and Twitter are becoming essential to the work of public relations professionals. Oriella’s annual survey of journalists revealed in 2012 that 62% of U.S. reporters seek out trusted sources on social media sites and reputable blogs for news tips and story ideas.
It has even happened to people we know. A journalist approached a friend on Facebook after she posted a first-person account of an accident she witnessed.
Here are some tips to help businesses attract the notice of journalists and editors using social media:
- Complete your online profile for each social media site. Describe who you are and why you’re an expert source of information.
- If you want to be quoted as an expert or business professional, keep your social media profile, comments and shares focused on business or your subject matter field.
- Update your social media profiles frequently so journalists can see that you’re an active user and are likely to respond to them.
- Comment on online news stories that pertain to your area of expertise, or have been authored by a journalist you’re hoping to pitch. Comment using your real name and briefly describe why your opinion or comments are authoritative and/or offer a unique (and newsworthy) perspective.
- Follow local and industry journalists on Twitter. Use appropriate hashtags to comment on tending stories and link back to your own content (blog posts, press releases, Facebook posts, etc.)
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