by Kathleen Hanover | Aug 22, 2018 | Blog, Blog Slider, PR How To
Great! You’ve decided to write a media kit. But what exactly is a media kit? And what should go in it? A media kit is simply a resource that makes it simple for a journalist to quickly, easily and accurately tell your story. A basic media kit may include your...
by Kathleen Hanover | Jan 27, 2017 | Blog, Blog Slider, PR How To
When you’re trying to get the local media to cover your special event, search engine optimization is probably the last thing on your mind. But chances are, your press release will be posted somewhere on the Internet (preferably on your own website), so it makes...
by Kathleen Hanover | Aug 29, 2013 | Blog, PR How To
Social media sites like Facebook and Twitter are becoming essential to the work of public relations professionals. Oriella’s annual survey of journalists revealed in 2012 that 62% of U.S. reporters seek out trusted sources on social media sites and reputable...
by Kathleen Hanover | Apr 9, 2013 | Blog, PR How To
If you’re lucky, you work for an employer that is always doing something newsworthy. It’s easy to write a press release when your company has just hired a superstar CEO, released a blockbuster new product, produced an Oscar®-winning film, erected a sparkly...
by Kathleen Hanover | Aug 12, 2012 | Blog, PR How To
It’s so easy to create a video from a PowerPoint or Keynote presentation. With YouTube becoming an SEO powerhouse, why not create a simple presentation to accompany your press release (including facts and figures about your story, still photos, quotes,...
by Kathleen Hanover | Apr 2, 2012 | Blog, PR How To
The old-fashioned PR 1.0 press release had just one job: get a reporter to pick up the phone and call your company (or your client’s company) for an interview, resulting in a feature story on your company. If the reporter didn’t do anything with the news...
