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PR Tip: Create a Calendar of Story Ideas

PR Tip: Create a Calendar of Story Ideas

It’s a rare company or individual that does something newsworthy every day, or even every week. If you rely on regular press release distribution to keep your name in front of journalists, you need to find other ways to get coverage when there isn’t much...
When To Write a Press Release

When To Write a Press Release

How do you write a press release when there’s nothing “new” to report? Of course, sending out a press release is important when you have news to share with the media. But what if there’s nothing new to report? Unless you’re a celebrity,...
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