by Kathleen Hanover | Apr 2, 2012 | Blog, PR How To
The old-fashioned PR 1.0 press release had just one job: get a reporter to pick up the phone and call your company (or your client’s company) for an interview, resulting in a feature story on your company. If the reporter didn’t do anything with the news...
by Kathleen Hanover | Oct 25, 2011 | Blog, PR How To
It’s a rare company or individual that does something newsworthy every day, or even every week. If you rely on regular press release distribution to keep your name in front of journalists, you need to find other ways to get coverage when there isn’t much...
by Kathleen Hanover | Sep 19, 2011 | Blog, PR How To
SEO, or Search Engine Optimization, is the process of writing a press release so it can rank high in search engine results pages. Studies show that most web surfers never look past the first three pages of Google results, so if your site isn’t...
