by Kathleen Hanover | Dec 10, 2011 | Blog, PR How To
Want to write an SEO press release the search engines will love? First, make sure your readers will love it, too. No, Virginia, the press release is not dead, despite Web 2.0 reports to the contrary. The venerable press release is the most common vehicle for sharing...
by Kathleen Hanover | Nov 20, 2011 | Blog, PR How To
Hiring a PR consultant can be a great thing for your business, your organization, and even your personal brand. But it’s important to do your due diligence when you hire a public relations consultant–you must pick one that is skilled, experienced, ethical,...
by Kathleen Hanover | Nov 11, 2011 | Blog, PR How To
Since your freelance PR consultant has such a huge impact on your brand and public perception (that is, if they’re doing their job!) it’s vital to hire a publicist who is skilled, experienced, creative, and has impeccable credentials. In Part One of our...
by Kathleen Hanover | Oct 25, 2011 | Blog, PR How To
It’s a rare company or individual that does something newsworthy every day, or even every week. If you rely on regular press release distribution to keep your name in front of journalists, you need to find other ways to get coverage when there isn’t much...
by Kathleen Hanover | Sep 19, 2011 | Blog, PR How To
SEO, or Search Engine Optimization, is the process of writing a press release so it can rank high in search engine results pages. Studies show that most web surfers never look past the first three pages of Google results, so if your site isn’t...
by Kathleen Hanover | Aug 15, 2011 | Blog, PR How To
How do you write a press release when there’s nothing “new” to report? Of course, sending out a press release is important when you have news to share with the media. But what if there’s nothing new to report? Unless you’re a celebrity,...
