5 ways to create news out of thin air
If you’re lucky, you work for an employer that is always doing something newsworthy. It’s easy to write a press release when your company has just hired a superstar CEO, released a blockbuster new product, produced an Oscar®-winning film, erected a sparkly new building or invented a cure for a dreaded disease. But few public relations professionals are that lucky. Most of the time,...
Read MoreSEO Press Releases and YouTube: A Match Made in Google Heaven
It’s so easy to create a video from a PowerPoint or Keynote presentation. With YouTube becoming an SEO powerhouse, why not create a simple presentation to accompany your press release (including facts and figures about your story, still photos, quotes, etc.–all the stuff you’d normally include in a PowerPoint), turn it into a video, and distribute along with your SEO press...
Read MoreSEO Press Release Distribution: How to Choose The Right Wire Service
The old-fashioned PR 1.0 press release had just one job: get a reporter to pick up the phone and call your company (or your client’s company) for an interview, resulting in a feature story on your company. If the reporter didn’t do anything with the news release, it went into “File 13″ and was never seen or heard from again. But now, in the PR and Web 2.0 world, press...
Read MoreHow to Write SEO Press Releases
Want to write an SEO press release the search engines will love? First, make sure your readers will love it, too. No, Virginia, the press release is not dead, despite Web 2.0 reports to the contrary. The venerable press release is the most common vehicle for sharing details about your news story, achievement, event or announcement with reporters and editors. And although the Internet has changed...
Read MoreHow (Not) to Hire a Public Relations Consultant – Part 2
Hiring a PR consultant can be a great thing for your business, your organization, and even your personal brand. But it’s important to do your due diligence when you hire a public relations consultant–you must pick one that is skilled, experienced, ethical, and has a track record of success. Last week, we talked about several pitfalls to avoid in How (Not) to Hire a Public Relations...
Read MoreHow (Not) to Hire a Public Relations Consultant – Part 1
Since your freelance PR consultant has such a huge impact on your brand and public perception (that is, if they’re doing their job!) it’s vital to hire a publicist who is skilled, experienced, creative, and has impeccable credentials. In Part One of our two-part blog post on How (Not) to Hire a Public Relations Consultant, we talk about the dangers of hiring family, hiring...
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