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How to Write SEO Press Releases
Want to write an SEO press release the search engines will love? First, make sure your readers will love it, too. No, Virginia, the press release is not dead, despite Web 2.0 reports to the contrary. The venerable press release is the most common vehicle for sharing details about your news story, achievement, event or announcement with reporters and editors. And although the Internet has changed the speed at which releases can be sent, the need for high-quality, well-written content has never changed. So, when you’re writing a news...
read moreSEO Press Release Discount for Cyber Monday
SEO Press Release Writing Service FreelancePR.com Offers “Cyber Monday” Discounts Through December 5, 2011 (Chicago) November 27, 2011 – Need a Google-friendly SEO press release? FreelancePR.com clients can save up to $100 off public relations services through December 5, 2011 during the site’s “Cyber Monday” promotion. “A search engine optimized (SEO) press release and online wire service distribution to Google News is just $247 this week,” says Kathleen Gee, the public relations director at...
read moreHow (Not) to Hire a Public Relations Consultant – Part 2
Hiring a PR consultant can be a great thing for your business, your organization, and even your personal brand. But it’s important to do your due diligence when you hire a public relations consultant–you must pick one that is skilled, experienced, ethical, and has a track record of success. Last week, we talked about several pitfalls to avoid in How (Not) to Hire a Public Relations Consultant – Part 1. This week, we finish up our two-part post on mistakes to avoid when you hire a freelance PR expert to help you generate media...
read moreHow (Not) to Hire a Public Relations Consultant – Part 1
Since your freelance PR consultant has such a huge impact on your brand and public perception (that is, if they’re doing their job!) it’s vital to hire a publicist who is skilled, experienced, creative, and has impeccable credentials. In Part One of our two-part blog post on How (Not) to Hire a Public Relations Consultant, we talk about the dangers of hiring family, hiring beginners, and hiring the unethical. Stay tuned for Part Two for even more mistakes to avoid when hiring a public relations consultant. 1. Don’t hire...
read morePR Tip: Create a Calendar of Story Ideas
It’s a rare company or individual that does something newsworthy every day, or even every week. If you rely on regular press release distribution to keep your name in front of journalists, you need to find other ways to get coverage when there isn’t much new to talk about. One great PR tip is to create a calendar of story ideas that can help you create PR content and capture the attention of journalists. You can start by finding a calendar of observances for your industry or the topics you’d like to pitch to journalists...
read moreHow to Write SEO Press Releases
SEO, or Search Engine Optimization, is the process of writing a press release so it can rank high in search engine results pages. Studies show that most web surfers never look past the first three pages of Google results, so if your site isn’t “ranked,” you’re invisible–at least as far as the Internet is concerned. SEO press releases typically link back to pages on your website. And these good-quality “backlinks” can help those individual pages rank higher in search results. Most on-page SEO is based...
read moreWhen To Write a Press Release
How do you write a press release when there’s nothing “new” to report? Of course, sending out a press release is important when you have news to share with the media. But what if there’s nothing new to report? Unless you’re a celebrity, you probably don’t have the media following you around. And most companies don’t open new branches or launch new products on a weekly basis. So it’s your public relations consultant’s job to find reasons to pitch the media with a story, a comment or an...
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